WhatsApp template URL tracking

WhatsApp Template URL Tracking

Enhance your analytics with URL tracking in WhatsApp message templates. This feature allows you to monitor interactions with URLs included in your templates, providing insights into user engagement.

URL Tracking Implementation

1. Add Tracking Parameters:

   • When creating WhatsApp message templates, you can include URLs in CTA (Call-to-Action) buttons.

   • To enable URL tracking, ensure you add tracking parameters to these URLs and toggle on the Track link clicks option.

2. Tracking Multiple URLs:

   • You can track up to two URLs separately within a template.

   • Tracking applies to various URL combinations, including:

     • Static – Static: Both static URLs are tracked independently.

     • Dynamic – Dynamic: Both dynamic URLs are tracked individually.

     • Static – Dynamic: One static and one dynamic URL are tracked separately.

3. Viewing Insights:

   • Broadcast: For templates used in broadcasts, view URL click data in the Broadcast Overview.

   • Sequence or Conversations: For sequences or conversations, include a message tracker to see click numbers in the Logs.

URL tracking helps you gain valuable insights into how users interact with your links, enabling you to optimize your communication strategies.