Custom Marketing and Utility Templates

Marketing Message Template

Marketing templates are versatile tools for engaging with customers. Unlike templates focused on specific transactions, marketing templates cover a broad range of uses, including promotions, greetings, updates, invitations, and calls to action. Here are some common use cases:

• Promotions: Announce special offers or discounts.

• Greetings: Send welcome messages or seasonal greetings.

• Updates: Inform customers about new products, services, or changes.

• Invitations: Invite customers to events, webinars, or sales.

• Calls to Action: Encourage customers to take specific actions, such as visiting a website or completing a survey.

Utility Templates

Utility templates are used to communicate specific details about transactions, accounts, subscriptions, or other user requests. They are activated by a user’s action and are intended to provide precise information. For example:

• Order Confirmation: Includes essential details like the order number and summary.

• Account Updates: Provides updates about account status or changes.

• Subscription Notifications: Informs users about subscription details or renewals.

If a template combines both utility and marketing content, it is categorized as a marketing template. Essentially, any conversation that is not strictly utility or authentication is considered a marketing conversation.