WhatsApp Templates

WhatsApp Templates

Learn to create effective WhatsApp message templates for marketing and communication. Follow the guidelines, avoid restricted content, and ensure hassle-free approval.

Creating WhatsApp Templates

WhatsApp marketing relies on pre-approved message templates from Meta for broadcasts, greetings, and ads. To get your messages approved smoothly, adhere to these guidelines:

• Template Name: Use only lowercase letters, numbers, and underscores. The name should reflect the message content. For example, use welcome_message for a welcome template, not random names like jjjhhhh or shopify_template.

• Restricted Content: Avoid content related to restricted items such as drugs or weapons. Learn more about restrictions.

• No Sensitive Data: Do not request financial or sensitive information.

• Variable Format: Use {{variableName}} for variables and provide clear samples. For instance:

  • {{name}} = John

  • {{price}} = 138 INR

  • {{companyName}} = WooChat

After creating your template, submit it for approval. The approval process can take up to 24 hours, and you will receive a tag indicating the template's status.

Template Categories

Templates are categorized into three types:

• Utility: Triggered by user actions or requests, including details about transactions, accounts, subscriptions, or interactions. For example, an order confirmation must include the order number.

• Marketing: Includes promotional or advertising content.

• Authentication: Used for verifying users, such as sending one-time passcodes.

Templates with both utility and marketing content will be classified as marketing templates.

Template Status

Once created and approved, a template can have the following statuses:

• Pending: Awaiting review by Meta.

• Approved: Ready to be used.

• Rejected: Not approved due to miscategorization or other issues.

To prevent rejection due to miscategorization, include allow_category_change set to Yes in your creation request.

Template Types

Only templates with an Approved status can be sent. The types include:

• Text Templates: Simple message templates with text only.

• Media Templates: Include images or videos, like flyers or mini-presentations.

• Interactive Message Templates: Allow users to interact within the message, such as clicking buttons or making selections.

• Multi-Product Message Templates: Showcase multiple products or options in a mini-catalog.

• Location-Based Message Templates: Include maps or directions for location-based services or physical stores.

For more details on creating and managing WhatsApp templates, visit the official guidelines or contact support.