Conversation Pricing
Conversation Pricing
Understand META's pricing model for customer interactions. Instead of charging per message, META bases their fees on the type and duration of conversations with your customers. Learn more about how this works below.
Overview
META charges for conversations rather than individual messages. A conversation is defined as a chat session lasting 24 hours between you and a customer.
Conversation Categories
Conversations are categorized into four types:
Marketing: Messages about promotions, updates, or invitations.
Utility: Messages related to specific requests, like transaction confirmations.
Authentication: Messages used for verifying users, such as one-time passcodes.
Service: Messages aimed at addressing customer inquiries.
Customer Service Window
When a customer initiates contact, a 24-hour window starts. During this period, you can send various types of messages. After 24 hours, you can only use template messages.
Conversation Duration
Conversations typically last 24 hours. A new conversation resets the timer.
Except for service conversations, all other conversations started by the business require sending a template message.
Each template message opens a new 24-hour conversation window for that type. Charges apply based on the conversation type.
If a customer responds, you can send any type of free-form or normal text messages within that window.
For instance, if you send a marketing template at 9 AM and a utility template at 10 AM, two separate conversation windows will be opened and charged accordingly. For detailed pricing information and use cases, refer to the provided document.
Free Tier Conversations
You receive 1,000 free service conversations each month, resetting at the start of each month.
Free Entry Point or Service Conversations
These conversations start when a customer messages through a Click to WhatsApp Ad or a Facebook Page Call-to-Action button. They last for 72 hours, during which you can send any message without additional charges. When a free entry point conversation begins, it closes all other active conversations, and no new conversations will be initiated until the free entry point conversation expires.
Business-Initiated Conversation Pricing
Argentina
5.2087
2.8656
3.0921
2.6600
Brazil
5.2679
0.6742
2.6550
2.5285
Chile
7.4905
1.6852
4.4438
3.8271
Colombia
1.0535
0.0169
0.6448
0.5057
Egypt
9.0449
0.4384
5.2119
5.4270
France
12.0732
2.5293
5.8275
7.2439
Germany
11.5084
4.6370
6.4754
6.9051
India
0.8355
0.1323
0.3544
0.3342
Indonesia
3.4628
1.6851
2.5276
1.5974
Israel
2.9752
0.4468
1.4223
1.5171
Italy
5.8206
2.5270
3.1840
3.2498
Malaysia
7.2493
1.1801
1.5173
1.8510
Mexico
3.6729
0.8424
2.0168
0.8819
Netherlands
13.4640
4.2154
6.0702
7.5118
Nigeria
4.3529
0.5652
2.4219
2.6117
Pakistan
3.9885
0.4554
1.9200
1.1966
Peru
5.9266
1.6861
3.1770
1.5125
Russia
6.7582
3.3708
3.6176
3.3521
Saudi Arabia
3.4184
0.9683
1.9067
1.6419
South Africa
3.1994
0.6416
1.5195
1.4182
Spain
5.1801
1.6845
2.8806
3.1080
Turkey
0.9187
0.4467
0.7016
0.2529
United Arab Emirates
2.8663
1.3235
1.4988
1.5984
United Kingdom
5.9412
1.8540
3.0186
3.2715
North America
2.1060
0.3370
1.1372
0.7430
Rest of Africa
1.8972
0.5143
1.2142
3.0558
Rest of Asia Pacific
6.1714
1.3237
3.5793
1.8843
Rest of Central & Eastern Europe
7.2447
2.9737
4.6930
2.1103
Rest of Latin America
6.2338
0.9520
3.7468
3.5685
Rest of Middle East
2.8742
1.3233
1.4985
1.8383
Rest of Western Europe
4.9885
2.5279
3.1852
3.3470
Other
5.0885
0.6487
2.563
1.2207
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